Media Bytes
KSL Expands Financial Roster with First Tennessee Bank Win
New York, February 6, 2012 – First Tennessee Bank, which is part of the First Horizon National Corp. family of companies, has selected KSL Media (www.kslmedia.com) as its new agency for media planning and buying.
First Tennessee has the highest deposit share in most major metro areas across Tennessee. Its 2012 media efforts will be regional, with a focus on key markets in the Southeast.
KSL NY won the account after a competitive review, which began in late June 2011. First Tennessee’s 2012 ad campaign will be focused on increasing customer acquisition and cross-sell in the regional bank category. KSL will partner with First Tennessee and its creative agencies.
“The KSL team’s expertise in sophisticated traditional and digital media buying and econometric modeling were key factors in our decision to partner with them. We aim to tap into KSL’s expertise to help us tell more current and potential customers about the advantages of banking with First Tennessee,” said Dan Marks, Chief Marketing Officer, First Tennessee Bank.
KSL’s President David Sklaver notes, “Being awarded the First Tennessee business just confirms that by continuing to provide marketers with outstanding service and insights that deliver results, we will continue to attract new clients, and set ourselves apart from the competition. The success that KSL had in helping other regional banks gave First Tennessee the confidence to partner with us.”
About First Horizon:
The 4,700 employees of First Horizon National Corp. provide financial services through more than 170 First Tennessee Bank locations in and around Tennessee and 18 FTN Financial Group offices in the U.S. and abroad. First Tennessee has the leading combined market deposit share in the counties where it does business and one of the highest customer retention rates of any bank in the country. FTN Financial is a capital markets industry leader in fixed income sales, trading and strategies for institutional clients in the U.S. and abroad. AARP and Working Mother magazines have recognized First Horizon National as one of the nation’s best employers. More information is available at www.ftb.com.
About KSL Media:
Founded in 1981, KSL Media is one of the first independent media services companies in America and specializes in helping entrepreneurial companies and challenger brands to acquire and retain their best customers. With offices in New York, Los Angeles, and Las Vegas, KSL manages media investments across numerous business categories for clients that include Bacardi, Toshiba, UGG Australia, Guitar Center, Friendly’s, Oris Watches, ConocoPhillips, Anna’s Linens, Curacao Tourism Board, Sizzler, City National Bank and Mercury Insurance. For more information, visit www.kslmedia.com or contact Michael Oddi at 818.461.6967 or moddi@kslmedia.com. Follow us on Twitter (www.twitter.com/#!/kslmedia).