Media Bytes
KSL Launches Rare September Campaign for Publishers Clearing House
– 101 Winners Across the USA
Los Angeles, CA – September 10, 2009 - KSL Media (www.kslmedia.com), one of the largest independent media buying companies with offices in New York, Los Angeles and four other markets, is pleased to announce the launch of their new campaign Publishers Clearing House. The campaign, which features television, online, direct mail and print components is unique for its breadth, depth and timing.
This campaign represents the first time that Publishers Clearing House (www.PCH.com) will award 101 simultaneous prizes across the U.S.A. and the first time they have run a campaign in September, giving Americans more chances to be big winners.
KSL SVP, Managing Director Dan Margiotta notes, “This campaign is a perfect showcase for KSL’s unique strengths – creative media thinking for entrepreneurial businesses, direct response television buying and engaging online media.” Adding, “We are excited to execute this campaign for our client Publishers Clearing House.”
Publishers Clearinghouse’s Senior Vice President – Creative Todd Sloane added, “We have worked with KSL extensively and they always deliver for us. When we told them about our new campaign, they didn’t flinch, they worked with us to provide the best media rates and the farthest reach. They really understand our needs as an entrepreneurial company.”
The campaign is the first that Publishers Clearing House has run where the bulk of the entries come from their web site www.PCH.com. KSL has used their expertise in television direct response buying and their experience in brand television buying combined with savvy direct mail and online marketing to drive entrants to the site.
In other KSL Media news, CEO Hank Cohen is set to appear at the Electronic Retailer Association’s ERA D2C conference on their “Navigating the Media Buy in Today’s Market” panel discussion on Sunday September 12 at 1:45 – 2:45 pm in the Chablis Room at Paris Las Vegas. He will be hosting a cocktail reception immediately following the panel. To join Hank at the reception please email rsvp@kslmedia.com.