Media Bytes
LA Business Journal
KSL Poverty Campaign - United Way of Greater Los Angeles
KSL Media, a media buying firm in Encino, has agreed to help United Way of Greater Los Angeles with a branding campaign for its anti-poverty project.
The campaign will appeal to donors by emphasizing the charity’s education, employment, housing and health programs. KSL will use research to target audiences and negotiate discounts on media buys for the campaign, titled Creating Pathways Out of Poverty.
“I worked with KSL very successfully at City National Bank, so when it came time to recommend a partner for the United Way, it was an easy choice,” Thom Miller, director of marketing at the bank and a United Way board member, said in a statement.