Bacardi Consolidates Media Responsibilities at KSL Media

New York, NY — Bacardi has consolidated all of its media planning and buying services with KSL Media, one of the largest independent media buying companies in the United States.  The additional brand assignments represent over $20 million in media spending (per Nielsen’s AdViews).

KSL Media had been handling media planning and buying for a number of Bacardi’s brands including Grey Goose Vodka, Bombay Sapphire Gin and Cazadores Tequila.  The new assignments include Bacardi’s flagship brand, Bacardi Rum, along with Dewar’s Scotch and a number of others.  Media for these brands had previously been handled by Universal McCann.

"KSL has been an excellent business partner to Bacardi for years, by developing very unique and innovative ways of showcasing our brands in all media venues, including The Grey Goose 19th Hole on the Golf Channel, and the renown Iconoclasts series,” said Monsell Darville, VP Brand Managing Director, Bacardi Rums. "I have been absolutely thrilled with their engagement with our brand management group, and our compatible business cultures.  KSL is an entrepreneurial and resourceful company that we are proud to have in the trenches with us and our brands in our battle for market share.”

“This is such a rewarding moment for KSL,” said KSL Media President David Sklaver.  “We started with the Grey Goose Vodka brand before it was acquired by Bacardi, and then were awarded the Bombay Sapphire Gin and Cazadores Tequila brands.  We are delighted that our exceptional abilities have been recognized by Bacardi leading to the acquisition of all of their business.”

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About KSL Media:
KSL Media is one of the largest independent media services companies in America.  They specialize in providing research-based media solutions for entrepreneurial companies, as well as for retailers and direct response clients.  KSL works with numerous clients including the New York Jets, Sizzler USA and Guitar Center.  They have offices in New York, Los Angeles, Las Vegas, Chicago, Austin and Miami.

About Bacardi U.S.A., Inc.:
Bacardi U.S.A., Inc. is the United States import, sales and marketing arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI®  rum, the world's favorite and best-selling premium rum, as well as the world's most awarded premium rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR'S® Blended Scotch Whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued premium gin in the world; CAZADORES® blue agave tequila, the number-one premium tequila in the world; MARTINI® vermouth, the world-leader in vermouth; and other leading and emerging brands.