Media Bytes
April 4, 2008
KSL Continues Roll, Racks Up Four New Biz Wins In Early '08
Appeared in MediaPost on April 4, 2008
KSL MEDIA, WHICH BROKE THE half billion billings mark during a record new business year in 2007, is continuing its roll into 2008. The agency Thursday announced four new business wins totaling an estimated $35 million in billings through the first three months of 2008.
The accounts include:
An estimated $10 million media services account for Publishers Clearing House, the magazine sweepstakes marketing firm. KSL will handle complete strategic planning and buying for direct-response television advertising.
An estimated $10 million account for TV direct response marketer Telebrands. KSL will provide analytics, strategy, media planning and buying for digital and direct-response television on $10 million worth of Telebrands advertising.
An estimated $10 million account for Michigan Citizens for Stem Cell Research & Cures, a coalition of medical, business, legal and educational organizations that is launching a statewide advertising program to educate consumers and seek legislative support for stem cell research. KSL will provide analytics, strategy, media planning and buying in print, broadcast and online for this $10 million account.
An estimated $5 million account for Double Coin, manufacturer of truck tires. KSL will handle all media planning and buying, which is concentrated in business-to-business publications.
The new business run brings KSL's billings to nearly $600 million, and makes it one of the largest independent media services agencies in the business. Joe Mandese is Editor of MediaPost.