Media Bytes- Events
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June 28, 2010
Organic Growth Gets KSL Media Off to a Fast Start in 2010
Announces New Hires and Promotions -- New York
New York - KSL Media (www.kslmedia.com), one of the largest independent media services companies, has promoted numerous executives in order to keep pace with their growing account base. KSL has recently landed or expanded business with Bacardi, Huntington Learner Center, and others in their New York office.
June 21, 2010
KSL Media on Hot Streak Despite Tough Economy
Announces New Hires and Promotions – Los Angeles
KSL Media (www.kslmedia.com), one of the largest independent media services companies, has announced several promotions as well as new hires in their Los Angeles office. KSL has recently landed ConocoPhillips, United Way of Greater Los Angeles, and Sizzler as clients, as well as others in their West Coast office.
June 15, 2010
KSL Media Aligns with Experian Marketing Services to Provide Clients with Proprietary Analytics Tool --
Los Angeles, CA
Top independent media management agency, KSL Media, today announced a strategic alliance with Experian Marketing Services that will help them to deliver a specialized mid-market analytical toolkit that will ensure best in class analytics for clients.
June 8, 2010
Bacardi Consolidation Drives Growth at KSL Media
June 8, 2010 – New York - KSL Media (www.kslmedia.com), one of the largest independent media services companies, have promoted six executives as a result of their recently expanded brand assignments with Bacardi USA.
May 3, 2010
KSL Awarded Media Responsibilities for ConocoPhillips’ Motor Fuels Brands
Los Angeles, CA — KSL Media, one of the largest independent media buying companies in the United States, was awarded ConocoPhillips’ media planning and buying business for motor fuel brands. The account includes local TV, Radio, OOH and digital media in 20 markets across the U.S.
March 14, 2009
Accounts, People & Miscellany
/ New York Times
Jodi Andrews joined KSL Media, New York, as senior vice president and managing director, with primary responsibility for the Bacardi account, including brands like Bacardi, Bombay Sapphire and Grey Goose. She succeeds Nicole Portwood, who resigned, the agency said. Ms. Andrews had been a vice president at MediaCom, New York, part of the GroupM unit of WPP, where she managed the Diageo account.
February 24,2010
Bacardi awards planning and buying work to KSL
Bacardi USA, whose brands include Bacardi rum, Grey Goose vodka and Bombay Sapphire gin, has selected KSL Media to manage all of its media planning and buying services.
The companies have worked together since 2004, said David Sklaver, president of KSL. However, certain accounts, namely Bacardi rum and Dewars, were handled by Universal McCann, he said.
January 2010
KSL Media Hires Jane Anne Campbell as
Director of Chicago Office
New York, CA – January 11, 2010 – KSL Media (www.kslmedia.com), one of the largest independent media buying companies, with offices in New York, Los Angeles, Chicago and three other markets, today announces the hiring of Jane Anne Campbell as VP, Account Director in their Chicago office with primary responsibility for the Navistar account.
January 2010
KSL Poverty Campaign
KSL Media, a media buying firm in Encino, has agreed to help United Way of Greater Los Angeles with a branding campaign for its anti-poverty project.
December 2009
Chuck Shaw
KSL Media Hires Chuck Shaw as Senior Vice President and Director of Digital Media
Los Angeles, CA – December 16, 2009 – KSL Media (www.kslmedia.com), one of the largest independent media buying companies with offices in New York, Los Angeles and four other markets, today announces the hiring of Chuck Shaw as their Senior Vice President and Director of Digital Media.
November 2009
Accounts, People & Miscellany / New York Times
Sizzler Restaurants, Culver City, Calif., owned by Pacific Equity Partners and Sizzler managers, named the Encino, Calif., office of KSL Media to handle its $5 million media account. The assignment had been handled by Initiative, part of the Mediabrands division of the Interpublic Group of Companies.
September 2009
KSL Launches Rare September Campaign for Publishers Clearing House– 101 Winners Across the USA
Los Angeles, CA – September 10, 2009 - KSL Media (www.kslmedia.com), one of the largest independent media buying companies with offices in New York, Los Angeles and four other markets, is pleased to announce the launch of their new campaign Publishers Clearing House. The campaign, which features television, online, direct mail and print components is unique for its breadth, depth and timing.
September 2009
Cast-Off P&G Brand Gets The Restyling Treatment
The result is a multitude of products women keep in their bathrooms and closets. “It’s a graveyard of products they’ve tried and never use [again],” he said.
August 2009
Forget skipping commercials: Marketers finding new ways to get ads in front of TV viewers
PHILADELPHIA — Coming soon to your TV: More advertising, in places you might not expect.
August 2009
In Recession, Media Bartering Is Back on the Rise
NEW YORK (AdAge.com) -- Got some old airplanes lying around collecting dust? How about some flavored ground beef from a new burger offering that didn't go over well? Don't worry, because there are a few agencies out there that can help you trade your impaired assets for ad space.
August 2009
David Sklaver on Bloomberg Taking Stock
David Sklaver, President of KSL Media on Bloomberg Taking Stock, click the Read More link below for video footage.
July 2009
KSL Goes 'Hybrid,' Reorganizes TV Buying Around DR Model
KSL Media this morning announced a reorganization of its television buying department in an effort to make it more focused on a direct response model. The agency dubbed the approach, "hybrid buying," and named local broadcast chief Susan Gershon executive vice president-director of operations, with responsibility for overseeing the group's systems. Gershon had been vice president-local broadcast.
June 2009
Big Time For Smaller Advertisers
Few commodities are more perishable than a hotel room: It's gone forever in a day. So hotel companies routinely scour their bookings for looming vacancy periods and then create promotional deals for those times to try to fill the gaps.
April 16, 2009
Backtalk: In Crisis comes Opportunity
Falling media prices mean big opportunities for mid-sized brands, especially specialty retailers, on a scane never seen before.
October 16, 2008
Bring Barter Back: Marketing Needs Alternative Engergy
A freefalling Dow and dark clouds over 2009-2010 forebode dramatically less marketing cash when companies need it most.
September 22, 2008
In Scary Times, Advertising Firms Offer Messages of Strength
EARLY last week, as the American International Group began to crumble, marketing executives at a large competitor, New York Life Insurance Company, huddled in a series of meetings.
June 23, 2008
Case Study: How KSL Nabbed $250 Million in Billings in 10 Months
"That old adage 'Half my media is being wasted; I just don't know which half'? Now we know which half."
June 19, 2008
A Defining Year for TV
Marketers need flexibility, and that means in-pocket beats upfront.
May 8, 2008
The Ripple Effect of Grey Goose Vodka
There's something to be said about a spirit brand that comes with a sense of empowerment when ordered by name; that when spoken (albeit a bit louder than if it were an alternative brand) draws
April 4, 2008
KSL Continues Roll, Rocks Up Four New Biz Wins In Early '08
KSL Continues Roll, Racks Up Four New Biz Wins in Early '08, By Joe Mandese, Friday, April 4, 2008
March 14, 2008
Callaway Gets 'Rich' with Online Efforts
Callaway Gets 'Rich' with Online Efforts, by Chuck Stogel (Brandweek), March 14, 2008
January 11, 2008
The Rep Factor, by Ed Kelly
The Rep Factor, by Ed Kelly, January 10, 2008
August 22, 2007
Navistar Media Shifts to KSL
Navistar International has named KSL Media for buying and planning chores.....
August 21, 2007
'Entrepreneurial Media' Pays Off
'Entrepreneurial Media' Pays Off For KSL, Wins Navistar, Other Attention-Hungry Accounts
August 16, 2007
Bodog Has Its Day
'Battle of the Bands' Helps Entertainment Company Branch Out Beyond Online Gambling
August 9, 2007
JHI Turns to KSL Media
JHI Turns to KSL Media
April 9, 2007
The Quiet Majority May Rule the Upfront
It's going to be a defining upfront for smaller advertisers...
March 8, 2007
KSL EXPANDS DIGITAL, KEEPS IT INTEGRAL
WEEKS AFTER BRINGING IN TWO heavyweights to lead its burgeoning communications practice, spunky independent KSL Media has recruited a third regarded as one of Madison Avenue's top digital media strategists.
May 4, 2006
CALLAWAY STRIKES PGA DEAL WITH CBS
NEW YORK Callaway Golf has made a sizable ad buy on 17 CBS owned-and-operated stations and 12 other CBS affiliates covering 35 markets during each weekend's CBS network telecasts of Professional Golf Association Tour, beginning this Saturday and running through August.
July 27, 2005
BACARDI SHIFTS BOMBAY MEDIA TO KSL
NEW YORK Spirits marketer Bacardi confirmed Tuesday that it has placed its Bombay Sapphire super-premium gin with a new media agency, independent KSL here, without a review. The brand had been with Universal McCann.
EDDIE BAUER SELECTS KSL
LOS ANGELES Eddie Bauer has selected independent, KSL, for a special Q4 project. Details are forthcoming.
GREY GOOSE ADVERTISES ON CNN NEWS SHOW
NEW YORK Two DeVito/Verdi spots for Grey Goose Vodka has become the first liquor ad on a national cable TV
January 31, 2005
KSL MEDIA IN NEW YORK TAKES OVER 3 ASSIGNMENTS
NEW YORK, NY - KSL Media in New York has been named to handle three assignments.
The Borders Group in Ann Arbor, Mich., named KSL to handle media planning and buying, with spending estimated at $15 million. The assignment had been handled by Crispin Porter & Bogusky in Miami, which continues to handle the creative account.
Western Union in Greenwood Village, Colo., owned by the First Data Corporation, named KSL to handle national television buying, previously handled by MindShare, part of the WPP Group, which continues to handle media planning. Spending was estimated at $30 million.
Turtle Wax in Chicago named KSL to handle media planning and buying, with spending estimated at $10 million. Those duties had been handled by Horizon Media.
July 29, 2004
CALLAWAY AWARDS $35 MIL. MEDIA TO KSL
LOS ANGELES, CA – LOS ANGELES Independent KSL Media has been assigned the estimated $35 million Callaway Golf media business, the agency said. Earlier in the month, the client's creative account was reassigned to Young & Rubicam Brands.
July 9, 2004
FUSE NETWORK SELECTS KSL MEDIA FOR MEDIA MANAGEMENT SERVICES
NEW YORK, NY – Fuse, the nation’s only viewer-driven, all-music network, selected KSL Media for media management services including media strategy, planning, and buying. The youth and music oriented cable network’s decision was based on KSL’s creativity, passion, and understanding of Fuse’s trade and consumer communication goals.
January 27, 2004
BBC AMERICA TAKES GOLDEN GLOBE HONORS
NEW YORK, NY - KSL Media has worked closely with BBC America for the past three years and is proud to have played a role in this success story. "This supreme acknowledgement for The Office by the Hollywood Foreign Press validates the unique creativity of the show and once again demonstrates that being bigger or spending more is not necessarily better, commented KSL Chairman Kal Liebowitz.
January 14, 2004
KSL MEDIA APPOINTS DAVID SKLAVER PRESIDENT OF EAST COAST OPERATIONS
NEW YORK, NY - KSL Media, one of the largest independent media services companies in America, announced today that David Sklaver has been selected as president of its East Coast Operations.
January 12, 2004
GUARDIAN SELECTS KSL MEDIA FOR MEDIA MANAGEMENT SERVICES
NEW YORK, - The Guardian Life Insurance Company of America has selected KSL Media for media management services including media strategy, planning and buying. Guardian selected KSL based on its strategic insights and focus.