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February 6, 2012
KSL EXPANDS financial roster with First Tennessee Bank win
New York, February 6, 2012 – First Tennessee Bank, which is part of the First Horizon National Corp. family of companies, has selected KSL Media (www.kslmedia.com) as its new agency for media planning and buying.
First Tennessee has the highest deposit share in most major metro areas across Tennessee. Its 2012 media efforts will be regional, with a focus on key markets in the Southeast.
January 30. 2012
KSL Media’s Steven Kaufman Encourages Brands to Speak with Audiences
Los Angeles, January 30, 2012–Steven Kaufman is the Executive Vice President of Integrated Media at KSL Media, an independent media services company that specializes in helping entrepreneurial companies and challenger brands to acquire and retain their best customer. Steven has an extensive media background, starting off as a media supervisor at Wunderman Cato Johnson and having held various senior roles at media companies including Digitas. We recently spoke with Steven about online branding.
November 18, 2011
KSL WINS SAPPORO USA MEDIA ASSIGNMENT
CAMPAIGN TO SUPPORT AGGRESSIVE NORTH AMERICAN GOALS
Los Angeles, November 18, 2011 – SAPPORO U.S.A., INC. has selected KSL Media (www.kslmedia.com) as its new AOR for media buying and planning in North America.
KSL NY, which won the account after a competitive review, will partner on Sapporo’s 2012 ad campaign with St. Louis-based creative agency Moosylvania. The campaign will kick off an aggressive expansion effort to significantly increase Sapporo’s U.S. sales and market share in the import beer category.
October 27, 2011
2011 efforts Drive growth in KSL Media’s la and NY offices
October 27, 2011 -- KSL Media (www.kslmedia.com) has promoted numerous executives to keep pace with recently acquired and expanded business in LA and NY.
KSL’s CEO Hank Cohen notes, “This year we set out to bolster our position as the agency for challenger brands, and we are succeeding. Our tireless efforts in acquiring new clients and organically growing existing business have paid off. We believe our greatest asset in achieving success is our talent, so we are thrilled to recognize the efforts that went into our accomplishments over the past months.”
August 15, 2011
Saving the Company by Buying It Back
Appeared on bnet.com - August 15, 2011 - By BNET Contributor
August 15 , 2011 --Kal Leibowitz started KSL Media as an independent media services company in 1981. Now it is the second largest company of its kind in the United States, with offices in New York and Los Angeles. Their clients include Office Depot, Bacardi, and Eddie Bauer, and they post more than $500 million in annual revenues.
August 1, 2011
Media Zone: The ABCs of DSPs
Appeared in Response Magazine on August 1, 2011 - By Steven Kaufman
August 1 , 2011 --DSP, RTB, DMP, SSP … OMG! What does it all mean? With a little bit of knowledge and the right partner, you can be up and running in a short time, but before you begin working with a DSP, it is important to understand how they work.
July 27, 2011
KSL Media KSL Media Announces ADAM BLOCK as Vice President, Account Director in Los Angeles Office
Los Angeles, July 27 , 2011 -- KSL Media, one of the largest independent media services companies in the U.S., announced that Adam Block has joined its Los Angeles office as VP/Account Director. Adam will report to Anita Sites, SVP/Managing Director.
July 25, 2011
Media Plan of the Year
Adweek names the most effective and innovative media planning work from leading agencies.
Appeared in Adweek on July 25, 2011 - By —Gabriel Beltrone
July 25 , 2011 --Seizing on 2010’s March NCAA basketball frenzy, KSL Media, in its campaign for online tech-electronic retailer Newegg, created the “Mancave Madness” sweepstakes, which gave guys shiny entertainment gear to trick out their sports sanctuaries.
June 8, 2011
Marketing Success: Mastering The Why Factor
Appeared in Media Daily News on June 8, 2011 - By Mike Oddi
June 8 , 2011-- While category leaders and their agencies invest millions in resources and tools to gain consumer insights for marketing and product development purposes, challenger brands often cannot afford to. Yet, challengers need the same insights to navigate the competitive landscape and develop their creative messaging and media strategies.
May 23, 2011
CFOs Who Are Changing Their Companies
Appeared in the San Fernando Valley Business Journal - May 23, 2011 - By Jeremy Matters
May 23, 2011 - Russell Dean, Position: Executive Vice President, CFO/COO
As the advertising industry rebounds, Russell Dean is skillfully leading KSL Media through a new chapter. He is changing the way KSL Media works with its clients, and improving the bottom line in the process. By more carefully monitoring the time that goes into each project, and accurately monitoring the real costs associated with each account, KSL’s employees see the stake that each of them have in the success of their clients, and their clients have a clear picture of the work that they pay for. It’s an arrangement that promotes hard work, efficiency, and fairness for all parties involved.
May 16, 2011
KSL Media Announces Jon Dobbin as Senior Vice President, Managing Director, Client Services to New York Office
New York, May 16, 2011 -- KSL Media,the second-largest independent media services company in the U.S., announced today a new addition to the New York office, Jon Dobbin, as Senior Vice President, Managing Director, Client Services.
April 18, 2011
How to Approach the TV Upfront as the Prospect of $5 Gas Looms
Smart Marketers and Media Buyers Should Plan for Multiple Scenarios
Los Angeles, April 18, 2011 - Some media experts have predicted 20-30% increases for this year’s TV upfront market, in which media buyers will strike deals for commercial time in the fall season, based on early reports of economic recovery.
March 23, 2011
NEWEGG’S “MANCAVE” MADNESS PROMOTION
DRIVEN BY COLLABORATIVE, MULTI-FACETED CAMPAIGN
FROM KSL MEDIA, GOODNESS MFG AND DUKKY
New York, NY (March 23, 2011) –KSL Media, an independent media agency known for its comprehensive planning and entrepreneurial, collaborative culture, is leveraging the power of social media with Dukky and goodness Mfg. to capture interest, motivate consumer engagement and increase viral sharing for Newegg Inc’s new “Mancave Madness” promotion. The promotion launched February 23, 2011 and runs through March 31, 2011.
March 2, 2011
KSL MEDIA OFF TO A HEALTHY START WITH TWO NEW WINS:
The Mount Sinai medical center and MidNite
New York, NY (March 2, 2011) – KSL Media today announced two new business wins in the Health sector – The Mount Sinai Medical Center and MidNite, natural sleep remedy. In addition to the recent Ugg Australia media account, these two wins underscore the aggressive momentum at KSL in creating cutting-edge, consumer data-driven campaigns, making it the fastest growing and second largest independent media agency in the U.S.
February 23, 2011
UGG® AUSTRALIA APPOINTS M&C SAATCHI AND KSL MEDIA FOR MENS CAMPAIGN
Agency charged with global brand effort featuring NFL’s Tom Brady
LOS ANGELES – February XX, 2011 – M&C Saatchi, Los Angeles, today announced the agency has won global creative duties for UGG® Australia’s line of men’s footwear, outerwear and accessories. The agency partnered with KSL Media, Los Angeles, who will deliver an integrated media approach, after a review conducted by search consultants Select Resources International.
February 18, 2011
KSL Media Strengthens Marketing Muscle
Adding Mike Oddi As Chief Marketing Officer
KSL Media,the second-largest independent media services company in the U.S., announced the re-hiring of Mike Oddi to the newly-created position of Chief Marketing Officer, effective January 31, 2011.
January 18, 2011
KSL Media Starts 2011 with Two New York City Hires
KSL Media (www.kslmedia.com), one of the largest independent media services companies, has hired two new executives in order to keep pace with their organic growth and recent new business wins with Oris Watches, among others in their New York office.
Other clients managed out of KSL’s New York office include Publishers Clearing House, Idelle Labs, Huntington Learning Center and Municipal Credit Union.
October 14, 2010
KSL Senior Vice President Jodi Andrews to Appear at OMMA Mobile Agency Panel
KSL Media’s Senior Vice President Jodi Andrews will be appearing on OMMA Mobile’s Agency Panel October 27th at 11:30am at the Loews Hotel in Santa Monica, California. Officially titled “Best Case Scenarios: You’re Only as Good as Your Last Campaign” the panel features a who’s who of top agency personnel and will be moderated by Microsoft’s Director of Global Mobile Marketing, Jamie Wells.
August 26, 2010
KSL Media Hires Steven Kaufman as Executive Vice President, Integrated Media
KSL Media (www.kslmedia.com), one of the largest independent media management companies, announces the hiring of Steven Kaufman as Executive Vice President, Integrated Media. In this role he is responsible for the development of KSL clients’ communication goals and objectives which enables KSL’s advertisers to acquire and retain their best customers in a most efficient manner.
June 28, 2010
Organic Growth Gets KSL Media Off to a Fast Start in 2010
Announces New Hires and Promotions -- New York
New York - KSL Media (www.kslmedia.com), one of the largest independent media services companies, has promoted numerous executives in order to keep pace with their growing account base. KSL has recently landed or expanded business with Bacardi, Huntington Learner Center, and others in their New York office.
June 21, 2010
KSL Media on Hot Streak Despite Tough Economy
Announces New Hires and Promotions – Los Angeles
KSL Media (www.kslmedia.com), one of the largest independent media services companies, has announced several promotions as well as new hires in their Los Angeles office. KSL has recently landed ConocoPhillips, United Way of Greater Los Angeles, and Sizzler as clients, as well as others in their West Coast office.
June 15, 2010
KSL Media Aligns with Experian Marketing Services to Provide Clients with Proprietary Analytics Tool --
Los Angeles, CA
Top independent media management agency, KSL Media, today announced a strategic alliance with Experian Marketing Services that will help them to deliver a specialized mid-market analytical toolkit that will ensure best in class analytics for clients.
June 8, 2010
Bacardi Consolidation Drives Growth at KSL Media
June 8, 2010 – New York - KSL Media (www.kslmedia.com), one of the largest independent media services companies, have promoted six executives as a result of their recently expanded brand assignments with Bacardi USA.
May 3, 2010
KSL Awarded Media Responsibilities for ConocoPhillips’ Motor Fuels Brands
Los Angeles, CA — KSL Media, one of the largest independent media buying companies in the United States, was awarded ConocoPhillips’ media planning and buying business for motor fuel brands. The account includes local TV, Radio, OOH and digital media in 20 markets across the U.S.
March 14, 2009
Accounts, People & Miscellany
/ New York Times
Jodi Andrews joined KSL Media, New York, as senior vice president and managing director, with primary responsibility for the Bacardi account, including brands like Bacardi, Bombay Sapphire and Grey Goose. She succeeds Nicole Portwood, who resigned, the agency said. Ms. Andrews had been a vice president at MediaCom, New York, part of the GroupM unit of WPP, where she managed the Diageo account.
February 24,2010
Bacardi awards planning and buying work to KSL
Bacardi USA, whose brands include Bacardi rum, Grey Goose vodka and Bombay Sapphire gin, has selected KSL Media to manage all of its media planning and buying services.
The companies have worked together since 2004, said David Sklaver, president of KSL. However, certain accounts, namely Bacardi rum and Dewars, were handled by Universal McCann, he said.
January 2010
KSL Media Hires Jane Anne Campbell as
Director of Chicago Office
New York, CA – January 11, 2010 – KSL Media (www.kslmedia.com), one of the largest independent media buying companies, with offices in New York, Los Angeles, Chicago and three other markets, today announces the hiring of Jane Anne Campbell as VP, Account Director in their Chicago office with primary responsibility for the Navistar account.
January 2010
KSL Poverty Campaign
KSL Media, a media buying firm in Encino, has agreed to help United Way of Greater Los Angeles with a branding campaign for its anti-poverty project.
December 2009
Chuck Shaw
KSL Media Hires Chuck Shaw as Senior Vice President and Director of Digital Media
Los Angeles, CA – December 16, 2009 – KSL Media (www.kslmedia.com), one of the largest independent media buying companies with offices in New York, Los Angeles and four other markets, today announces the hiring of Chuck Shaw as their Senior Vice President and Director of Digital Media.
November 2009
Accounts, People & Miscellany / New York Times
Sizzler Restaurants, Culver City, Calif., owned by Pacific Equity Partners and Sizzler managers, named the Encino, Calif., office of KSL Media to handle its $5 million media account. The assignment had been handled by Initiative, part of the Mediabrands division of the Interpublic Group of Companies.
September 2009
KSL Launches Rare September Campaign for Publishers Clearing House– 101 Winners Across the USA
Los Angeles, CA – September 10, 2009 - KSL Media (www.kslmedia.com), one of the largest independent media buying companies with offices in New York, Los Angeles and four other markets, is pleased to announce the launch of their new campaign Publishers Clearing House. The campaign, which features television, online, direct mail and print components is unique for its breadth, depth and timing.
September 2009
Cast-Off P&G Brand Gets The Restyling Treatment
The result is a multitude of products women keep in their bathrooms and closets. “It’s a graveyard of products they’ve tried and never use [again],” he said.
August 2009
Forget skipping commercials: Marketers finding new ways to get ads in front of TV viewers
PHILADELPHIA — Coming soon to your TV: More advertising, in places you might not expect.
August 2009
In Recession, Media Bartering Is Back on the Rise
NEW YORK (AdAge.com) -- Got some old airplanes lying around collecting dust? How about some flavored ground beef from a new burger offering that didn't go over well? Don't worry, because there are a few agencies out there that can help you trade your impaired assets for ad space.
August 2009
David Sklaver on Bloomberg Taking Stock
David Sklaver, President of KSL Media on Bloomberg Taking Stock, click the Read More link below for video footage.
July 2009
KSL Goes 'Hybrid,' Reorganizes TV Buying Around DR Model
KSL Media this morning announced a reorganization of its television buying department in an effort to make it more focused on a direct response model. The agency dubbed the approach, "hybrid buying," and named local broadcast chief Susan Gershon executive vice president-director of operations, with responsibility for overseeing the group's systems. Gershon had been vice president-local broadcast.
June 2009
Big Time For Smaller Advertisers
Few commodities are more perishable than a hotel room: It's gone forever in a day. So hotel companies routinely scour their bookings for looming vacancy periods and then create promotional deals for those times to try to fill the gaps.
April 16, 2009
Backtalk: In Crisis comes Opportunity
Falling media prices mean big opportunities for mid-sized brands, especially specialty retailers, on a scane never seen before.
October 16, 2008
Bring Barter Back: Marketing Needs Alternative Engergy
A freefalling Dow and dark clouds over 2009-2010 forebode dramatically less marketing cash when companies need it most.
September 22, 2008
In Scary Times, Advertising Firms Offer Messages of Strength
EARLY last week, as the American International Group began to crumble, marketing executives at a large competitor, New York Life Insurance Company, huddled in a series of meetings.
June 23, 2008
Case Study: How KSL Nabbed $250 Million in Billings in 10 Months
"That old adage 'Half my media is being wasted; I just don't know which half'? Now we know which half."
June 19, 2008
A Defining Year for TV
Marketers need flexibility, and that means in-pocket beats upfront.
May 8, 2008
The Ripple Effect of Grey Goose Vodka
There's something to be said about a spirit brand that comes with a sense of empowerment when ordered by name; that when spoken (albeit a bit louder than if it were an alternative brand) draws
April 4, 2008
KSL Continues Roll, Rocks Up Four New Biz Wins In Early '08
KSL Continues Roll, Racks Up Four New Biz Wins in Early '08, By Joe Mandese, Friday, April 4, 2008
March 14, 2008
Callaway Gets 'Rich' with Online Efforts
Callaway Gets 'Rich' with Online Efforts, by Chuck Stogel (Brandweek), March 14, 2008
January 11, 2008
The Rep Factor, by Ed Kelly
The Rep Factor, by Ed Kelly, January 10, 2008
August 22, 2007
Navistar Media Shifts to KSL
Navistar International has named KSL Media for buying and planning chores.....
August 21, 2007
'Entrepreneurial Media' Pays Off
'Entrepreneurial Media' Pays Off For KSL, Wins Navistar, Other Attention-Hungry Accounts
August 16, 2007
Bodog Has Its Day
'Battle of the Bands' Helps Entertainment Company Branch Out Beyond Online Gambling
August 9, 2007
JHI Turns to KSL Media
JHI Turns to KSL Media
April 9, 2007
The Quiet Majority May Rule the Upfront
It's going to be a defining upfront for smaller advertisers...
March 8, 2007
KSL EXPANDS DIGITAL, KEEPS IT INTEGRAL
WEEKS AFTER BRINGING IN TWO heavyweights to lead its burgeoning communications practice, spunky independent KSL Media has recruited a third regarded as one of Madison Avenue's top digital media strategists.
May 4, 2006
CALLAWAY STRIKES PGA DEAL WITH CBS
NEW YORK Callaway Golf has made a sizable ad buy on 17 CBS owned-and-operated stations and 12 other CBS affiliates covering 35 markets during each weekend's CBS network telecasts of Professional Golf Association Tour, beginning this Saturday and running through August.
July 27, 2005
BACARDI SHIFTS BOMBAY MEDIA TO KSL
NEW YORK Spirits marketer Bacardi confirmed Tuesday that it has placed its Bombay Sapphire super-premium gin with a new media agency, independent KSL here, without a review. The brand had been with Universal McCann.
EDDIE BAUER SELECTS KSL
LOS ANGELES Eddie Bauer has selected independent, KSL, for a special Q4 project. Details are forthcoming.
GREY GOOSE ADVERTISES ON CNN NEWS SHOW
NEW YORK Two DeVito/Verdi spots for Grey Goose Vodka has become the first liquor ad on a national cable TV
January 31, 2005
KSL MEDIA IN NEW YORK TAKES OVER 3 ASSIGNMENTS
NEW YORK, NY - KSL Media in New York has been named to handle three assignments.
The Borders Group in Ann Arbor, Mich., named KSL to handle media planning and buying, with spending estimated at $15 million. The assignment had been handled by Crispin Porter & Bogusky in Miami, which continues to handle the creative account.
Western Union in Greenwood Village, Colo., owned by the First Data Corporation, named KSL to handle national television buying, previously handled by MindShare, part of the WPP Group, which continues to handle media planning. Spending was estimated at $30 million.
Turtle Wax in Chicago named KSL to handle media planning and buying, with spending estimated at $10 million. Those duties had been handled by Horizon Media.
July 29, 2004
CALLAWAY AWARDS $35 MIL. MEDIA TO KSL
LOS ANGELES, CA – LOS ANGELES Independent KSL Media has been assigned the estimated $35 million Callaway Golf media business, the agency said. Earlier in the month, the client's creative account was reassigned to Young & Rubicam Brands.
July 9, 2004
FUSE NETWORK SELECTS KSL MEDIA FOR MEDIA MANAGEMENT SERVICES
NEW YORK, NY – Fuse, the nation’s only viewer-driven, all-music network, selected KSL Media for media management services including media strategy, planning, and buying. The youth and music oriented cable network’s decision was based on KSL’s creativity, passion, and understanding of Fuse’s trade and consumer communication goals.
January 27, 2004
BBC AMERICA TAKES GOLDEN GLOBE HONORS
NEW YORK, NY - KSL Media has worked closely with BBC America for the past three years and is proud to have played a role in this success story. "This supreme acknowledgement for The Office by the Hollywood Foreign Press validates the unique creativity of the show and once again demonstrates that being bigger or spending more is not necessarily better, commented KSL Chairman Kal Liebowitz.
January 14, 2004
KSL MEDIA APPOINTS DAVID SKLAVER PRESIDENT OF EAST COAST OPERATIONS
NEW YORK, NY - KSL Media, one of the largest independent media services companies in America, announced today that David Sklaver has been selected as president of its East Coast Operations.
January 12, 2004
GUARDIAN SELECTS KSL MEDIA FOR MEDIA MANAGEMENT SERVICES
NEW YORK, - The Guardian Life Insurance Company of America has selected KSL Media for media management services including media strategy, planning and buying. Guardian selected KSL based on its strategic insights and focus.