6/15/10 – Driving ROI for Mid Market Challenger Brands
KSL Media & Experian Marketing Services Press Luncheon, 21 Club NYC

The historic 21 Club in NYC was the scene for the announcement of KSL Media’s and strategic alliance with Experian Marketing Services, and the creation of a proprietary analytics tool that will deliver a ensure best in class analytics designed specifically for mid-market clients.  The event was well attended by trade press and industry players alike.  Hank Cohen, CEO of KSL Media kicked off the event by addressing how this partnership will provide a much needed solution for the mid-market entrepreneur.  Richard Birt, SVP Customer Insight and Analytics along with Michael Bragg, VP of Sales and Development at Experian described how KSL has led the charge in leveraging Experian’s breadth and quality of information to drive more targeted media strategies and compelling creative that lead to greater ROI.

Photos:


http://www.flickr.com/photos/mediapost/sets/72157624158464589/detail/

News Links
http://experian-news.newslib.com/story/6940-2689/
http://www.responsemagazine.com/response-magazine/news/news-corner-june-16-2010-2727
http://www.mediabistro.com/agencyspy/news/wednesday_odds_and_ends_164786.asp


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