6/15/10 – Opportunity Knocks for Jets Season Tickets
Digital Marketing Days Conference & Expo at the Hilton NYC

KSL Media’s COO David Sklaver,  leads a panel with Matt Higgins, Executive Vice President of Business Operations, New York Jets and Larry Rowen, Co-Founder, Fly Communications at the 2010 DM Days in NYC.  The session examined how KSL Media created an integrated plan for the New York Jets by using a combination of media –DRTV, print, direct mail, email, and more — to sell season tickets for their new stadium. Participants gained insights on how to use a multichannel strategy to increase sales even during a recession.

News Links
www.the-dma.org/conferences/dmdays10/june15.shtml


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